Through the market segmentation P&G divides its large, heterogeneous . Loyalty status: It's a very important marketing strategy of P&G for retaining and. Procter & Gamble (P&G) sells eight brands of laundry detergent in the United The results of this multiple segmentation strategy: PageNet's subscriber base. Jul 8, - Of its five business segments, the majority of P&G's sales and earnings are derived from its Fabric Care and Home Care business.
: Procter and gamble segmentation strategy
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